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Amazon Restricts How Rival Device Makers Buy Ads on Its Site

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Amazon.com Inc. is limiting the flexibility of some opponents to advertise their rival spruce audio system, video doorbells and rather a couple of devices on its dominant e-commerce platform, in line with Amazon staff and executives at rival companies and selling companies.

The strategy supplies an edge to Amazon’s bear devices, which the company regards as central to constructing client loyalty. It puts at a downside an array of design makers equivalent to Arlo Applied sciences Inc. that rely on Amazon’s space for a brilliant portion of their sales.

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