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IKEA welcomes gaming home in collaboration with Asus Republic of Gamers (ROG)


IKEA teams up with Republic of Avid gamers (ROG) to provide a brand fresh vary of cheap gaming furniture and accessories to ship the gaming abilities at dwelling to a brand fresh stage. The vary consisting of about 30 products will seemingly be launched first in China in February 2021, and from October 2021 this would possibly well perhaps also honest also be available in other IKEA markets.


Round one-fourth of world inhabitants (2.5 billion) are gamers[1], but the desires of gaming followers when it comes to dwelling furnishing were so a long way lost sight of. With the rapid enhance of gaming market across the field and instant increasing replace of americans taking half in, IKEA is irregular about how dwelling furnishing would possibly well perhaps toughen gaming abilities and existence around it. Final one year, teaming up with UNYQ and Space Academy, IKEA has began to salvage the field of gaming, and now the company takes the next steps into it.

Along with a brand fresh participating accomplice, Republic of Avid gamers, IKEA will originate the important series of products designed namely for the gamers to ship the comfort of gaming abilities to a brand fresh stage.

Republic of Avid gamers (ROG) is without doubt one of many main brands in gaming industry, designing excessive advantageous, modern hardware and tool for gamers. By teaming up with ROG, IKEA desires to mix dwelling furnishing info with ROG’s abilities in increasing distinctive gaming abilities. Collectively, we characteristic out to aid the many gamers (and their households) welcome gaming dwelling via increasing the fresh vary of cheap and ergonomic gaming furniture & accessories, designed to provide bigger efficiency while moreover blend in beautifully to properties.

The fresh gaming vary is developed in IKEA Product Trend Centre in China, Shanghai. As a beginning point for the product trend process, IKEA and ROG designers and engineers had several workshops alongside with authentic gamers and gaming followers in Shanghai to salvage dwelling furnishing desires of gamers and name the checklist of functions a necessary to staunch a excessive advantageous gaming abilities at dwelling.

Ewa Rychert, Global Industry Chief of Workspace, says: “There are a bunch of novel conventions about gaming which are infrequently stereotypical or unfavorable, as an instance, your complete games are constructed on violence, gaming is asocial and it’s predominantly a men’s screech. Primarily, figures[2] indicate that gaming is amongst presumably the most with out a doubt notorious-demographic activities, and it goes to toughen an person’s psychological neatly being and original neatly-being. It’s a offer of relaxation, independence, fun; via gaming, americans produce skills within trouble solving, teamwork and dialog. Taking half in games moreover provides a brand fresh manner of connecting with others which has transform important extra important no longer too prolonged ago to with out a doubt feel linked remotely. We hope that the fresh gaming vary will relief to embrace and enable the advantages of gaming in existence at dwelling. ”

”ROG is extremely gay to be partnering with IKEA to provide the closing gaming everyday life for gamers. Avid gamers hang repeatedly dreamed of the supreme gaming dwelling that is both comfortably functional and permits elephantine immersion in games. With years of abilities turning in modern gaming alternatives to gamers, ROG has a solid thought of the gaming neighborhood. Along with IKEA as an expert in dwelling furnishing, we envision that this collaboration will produce synergies that empower gamers to invent the gaming dwelling they hang got repeatedly imagined in the comfort of their very hang properties,” says Kris Huang, Traditional Supervisor of ASUS Gaming Gear and Accent Industry Unit.


[2] ESA ESSENTIAL FACTS 2020; Male and Female Avid gamers: How Their Similarities and Variations Form the Video games Market, Newzoo File 2017

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