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Individual-Investing Boom Fuels Trading in Low-Price Stocks

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On one Thursday in August, bigger than 10% of all U.S. stock-market trading quantity was as soon as in shares of Gevo Inc., a diminutive bit-known renewable-fuels company.

The stock popped to $1.82 from 55 cents that day after the corporate announced a enormous contract, triggering a surge in quantity. Valuable of it was as soon as at off-alternate venues the build retail brokerages route orders—a tag that hordes of particular person merchants had been trading the stock, in step with Rosenblatt Securities.

“It…

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