Why is Apple acting like an Asshole?


Recently Apple announced at their media match that the final public originate of iOS 14 ships day after as of late, which came as reasonably a shock to all third-celebration developers.

This unwelcome shock comes in opposition to the backdrop of dozens of controversies all the most life like probably device by device of the App Retailer — most unprejudiced currently Hi there.com and Account, however extra most frequently its painfully confusing and arbitrarily applied tips, its incomprehensible app rejections and their frequently sudden retractions, app approvals adopted by sudden removals without explanation, and the frequent unequal treatment of developers where monumental companies or favorites salvage special treatment. It leaves me questioning, what the hell is Apple’s plot here? Here is no longer a flurry of imperfect PR for the sake of it. There are serious issues here that can also simply nonetheless be addressed — in suppose, Developer Family.


Historically, these events roar novel hardware and the upcoming originate of the next vital model of iOS, which is forever made public a couple of days later or the next week. For so long as I can think into consideration it goes something esteem this:

  • Apple hosts a media match on a Tuesday in September.
  • Bulletins embody novel iPhones, iPads, and Watches. Or, no longer decrease than some aggregate of these. Per chance something about Apple TV.
  • The total novel hardware will flee the most modern model of iOS (or watchOS, or tvOS).
  • The next vital originate of iOS is announced to be shipping on Friday (in a couple of days) or sometime the next week, esteem the next Tuesday.

However as of late, Apple announced that iOS 14 is shipping day after as of late. This was once shut to the tip of the match — at roughly 11: 00 AM Pacific time. This form West Soar developers bear half of a day to position the final touches on their app updates for iOS 14 AND salvage their apps submitted with the real-released Xcode 12 GM AND salvage by device of App Retailer evaluate. None of these initiatives are trivial, and no-one conversant in them would agree that that is a enough amount of time to total them. If you occur to occur to be working on the East Soar, this suggests you got real a couple of hours earlier than the working day was once over to salvage your app ready and submitted. And whereas you occur to can also very correctly be residing in Europe or any place else on the earth, correctly, go fuck your self and factual unprejudiced correct fortune day after as of late!

On high of this, serious bugs nonetheless exist in the most modern releases of the SDKs, Xcode 12, and iOS 14. It appears they are going to no longer be addressed.

Given the an increasing selection of tenuous relationship that Apple has with developers, I stop no longer realize how it is going to also be in their passion to behave esteem such an asshole correct now. No longer to level out, it is miles rarely seemingly that they’ll even be ready to evaluate all of these app submissions in time. We already stop no longer feel valued as a result of the aforementioned issues, and that’s an outright negligent response to developer relationships the corporate has damaged over the previous few years. Asserting that iOS 14 ships day after as of late with simply about no ticket to developers is but one other breach of belief, one other disappointment, and reasonably frankly feels esteem a monumental ‘fuck you’ to developers. What cause does it help to position this final-minute, pointless stress on third-celebration developers?

Who is responsible of iOS releases at Apple that concept this was once a factual idea? Who is the head of Developer Family that concept this was once a factual idea?

To whomever made these choices: y’all fucked up. Again.

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