Squid Game: Netflix’s mega hit worth almost $1 billion

Netflix’s most popular program, Squid Game is estimated to be worth around $900 million ($A1.2 billion) for the streaming giant, Bloomberg News reports, according to the document inside a Netflix document.

squid game

The nine-episode saga that sees contestants play games from their childhood with fatal consequences, in the hope to take home 45.6 billion dollars ($A52 million) show became a global success after its launch this month.

squid game

When compared to the estimated value the show’s production cost was only $US21.4 million ($A28.8 million) to make, Bloomberg said.

As per the reports, approximately 130 million viewers have watched at least two seconds of the show during the first 23 days and easily surpassing the previous record established in the US drama Bridgerton which was streamed by 82 million users in the first 28 days.

Netflix had previously announced that the show had accumulated the number of 111 million viewers, however, Bloomberg stated that those numbers are based upon slightly earlier information.

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The California-based Netflix estimates that 89 percent of those who started watching the series watched at least one show according to the news agency and 66 percent completed watching the show in its first 24 hours.

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